I don’t know about you but I have been a busy bee recently! There has been so much going on I haven’t had time to breathe. Which is precisely when you actually need to get your bum onto your meditation space more so than ever. It helps me get clear, focused and on the right track again. I do find that half way during the day I need some kind of mental ‘pick up’ which isn’t coffee, chocolate or anything unhealthy. And I think I’ve found my answer. A ‘Scentered’ answer. This little balm comes with me everywhere. It’s literally my new go-to product for when I feel stressed, need to centre myself and have 30 seconds to sort my brain out. So I REALLY wanted to interview the founder of these little therapy balms of goodness, to help spread the word about stressing less and ‘scentering’ yourself more. Introducing, the fabulous co-founder, Fay Pottinger from Scentered.
What is Scentered and why did you set it up?
Scentered is a range of 100% natural, portable aromatherapy products, to help you stay centred, wherever, whenever. Scentered was borne out of frustration with other portable aromatherapy products on the market, which were invariably oil based (ie. greasy on the skin), and presented in breakable glass rollerball packaging (which resulted in more than one memorable messy handbag scenario for my business partner while travelling!) We wanted to create a range that was truly portable, non-messy, practical and beautifully designed, without compromising efficacy and therapeutic value – something suited to the busy lifestyle of many women today.
Why should people choose natural/organic beauty products?
A significant percentage of what you put onto your skin ends up being absorbed into your bloodstream, so it makes sense to use as safe and pure ingredients as possible in your skincare products. The long term effects on our health of some synthetic ingredients commonly used in cosmetics are not rigorously studied and documented, so it can be a grey area, and my personal view is to always err on the side of caution! Aromatherapy has been used for thousands of years and the benefits, safety and toxicity information are all well documented.
What advice would you give to people who are new to natural/organic beauty?
The terms ‘natural’ and ‘organic’ are not strictly regulated within the industry, so it can be a minefield in terms of knowing what you are really getting! Read the ingredients labels and if in doubt, check ingredients against a database such as the EWG, for a risk assessment based on available safety information.
Do you have a daily beauty routine, and if so, could you share it with us?
Beauty comes from within, so my beauty routine tends to focus on things like diet and nutrition, emotional health and wellbeing, happiness and physical fitness. As long as I am dedicating a certain amount of time each day and week to these different areas, I feel good, and this shows in my skin. Having said that, I do have very dry skin, so moisturising is key. I also try to drink a decent amount of water each day.
What is the best piece of beauty advice you have ever been given?
My beautiful grandmother always advised me to spend as much as I could afford on a decent haircut, and she was right – a decent haircut can transform the way you look!
What are your top 3 favourite beauty products?
Spiezia Intensive Moisturiser – this has a beautiful texture, and keeps my thirsty skin moisturised all day long
Can you share some top tips on glowing from the inside (Wellness) and out (skincare & cosmetics)?
Inside – In addition to what I’ve already mentioned, I would say do what makes you happy – happiness definitely radiates from the inside out. Fall in love! Same as above! If you have a lot of stress in your life, identify the causes and do something to address them. Stress is ageing on so many levels, and is clearly visible in the skin. Keep hydrated!
Outside – Exfoliation – I love my konjac sponge for clearing away dead skin cells and helping me keep my skin clear and bright. Sensible sun protection – I am a big fan of the health benefits of vitamin D, so like to ensure I absorb as much sunlight as possible, without over-doing it. Having spent a great deal of time living overseas in recent years, in Spain and Cuba, I learnt to make the most of the morning and early evening sun, and to be extra careful during the peak mid-day hours. A good physical mineral sunblock is essential at these times, and long sleeved clothing.
What is the most exciting beauty invention you have seen this year?
I think the area of nutraceuticals is a very interesting one. There are lots of collagen drinks on the market, most of which I am not drawn to, but one brand I recently discovered seems to be in a league of its own. Aneva Derma’s formulation pedigree and clinical study data is compelling.
What are your plans for Scentered in the future?
The response to our portable balms has been phenomenal, and we are so grateful for the all the wonderful feedback we’ve received from both our customers and the media (including Scentered’s appearance on ITV This Morning!). Our focus is now on scaling the business to reach a wider audience, both in the UK and internationally. We are already in discussions with potential distribution and retail partners in a number of international markets, so the future looks very bright and we’re incredibly excited – watch this space!
(My absolute favourite – Stress Less)
Sentences to finish.
I love natural beauty products because…I care about what goes onto my skin and into my bloodstream! I also care about what goes down the sink and ultimately into our environment.
If I could tell my 20 something self, one piece of beauty advice, it would be…You’re never too young to start looking after your skin – I would probably recommend having a monthly facial (at the very least a facial massage) whilst you have the time, as once you have kids and a busy career, this becomes very much a luxury!
My favourite beauty quote is…“Nothing makes a woman more beautiful than the belief that she is beautiful.” Sophia Loren. I always say that one of the most important things we can do for our children is to inspire confidence. With confidence you can do anything
My favourite beauty resource is… I love the Beauty Bible for a really comprehensive overview of the beauty industry that also crosses over into the health arena too. Jo Fairley and Sarah Stacey are quite simply two of the most knowledgeable health & beauty insiders / journalists, and I really enjoy their writing styles.
To relax I…Spend time on my family farm – it’s a little piece of paradise tucked away in the English countryside, where the kids can happily roam around the fields, exploring and learning, and there is always a beautiful, quiet spot to soak up the natural beauty of the area, or enjoy some time with family and/or the horses. Time outdoors in nature keeps me grounded and instantly relaxes me. Our Escape Therapy Balm also has an unrivalled ability to transport me instantly into a state of deep relaxation, wherever I am!